Farm-Sourced Raw Materials: These products are made using raw materials grown by farmers and sourced directly from their fields, not from the open market.

Pure and Natural Ingredients: The core philosophy is to deliver natural ingredients to consumers without any artificial additives or processing.

Connecting Farm to Plate: The aim is to build a strong, transparent link between the farmer—the original producer—and the end consumer, bringing farm-fresh products directly to the table.

Fair Value for Farmers: This initiative ensures that farmers receive the true value for their hard work and dedication in the field.