100% Plant Derived Technology means the technology we use is created, using only premium natural actives that are derived from plants, rather than synthetic chemicals. As it is 100% chemical free, they are less likely to cause irritation, dryness, or other negative effects associated with conventional shampoos which are sold on the name of ‘NATURAL’ word.• In 100% Plant Derived, ingredients in the formula are all derived from plants whereas in Natural Shampoo, alternatives are used for stating either herbal or Ayurveda, but doesn't mean they have 100%. most of them use natural ingredients 10-50 % and state as paraben free & sulphate free but contains silicon, polyqoutes& other synthetics. Ktein had 100% plant derived & transparent approach toward its customer and provides 100% natural product only without any marketing gimmicks.• 100% Plant Derived Keratin Shampoo - Ktein’s 100% Plant Derived Keratin Shampoo is infused with Methi, Aloe Vera, Coffee, Rice, Sweet Almonds Oils, Clinically Trailed and Tested Premium Natural Actives. Plus, KteinInhouse Hair Technology - KTN˚07 and German & US Hair Bio-Technology. It gives a moisturising effect on our hair, mildness concept, foaming properties, improve hair gloss and thickens the hair.• Advantage -100% plant-derived keratin shampoos are suitable for all hair types and needs as it is also made from premium natural actives which is clinically trailed and tested with other natural ingredients. From dry and brittle hair to oily and thinning hair, there is a 100% plant-derived shampoo that can provide the right balance of hydration, nourishment, texture and shine. It increases hair strength & elasticity. Helps protect hair from harsh salon processes & environmental stressors