About
Hunar means skill. Setu means bridge.
Hunar Setu started with a simple question: why does an artisan earn so much less than the shop that resells their work?
It isn’t skill and it isn’t demand. Most selling platforms assume you can read English, type, photograph a product against a clean background and follow a settlement cycle. For an artisan in Khurja or Kutch none of that is familiar, and none of it has anything to do with the craft itself.
The real barrier sits in the twenty minutes of form-filling between a finished pot and a product page. Take that away and a lot of the other problems get smaller too.
Photograph it, say what it is, and the listing is ready. A person checks it, and the money reaches the artisan by UPI, directly.
What we stand for
They set the price. We suggest a range and explain how we got there, and then it’s their call. Their account, their photographs and their story stay theirs.
Our tools write the first draft and a trained person approves it. It is slower that way, and worth it, because a wrong listing means a lost sale for someone who can’t spare one.
Every product photo shows the actual piece, and every quote comes from a recording of the artisan. We don’t invent craft histories or testimonials.
Every figure on this site comes straight from our records, with a note on what it counts. If one turns out to be wrong, we fix it openly.
How we got here
Signed up in person, outside craft shops with a banner, because the website on its own wasn’t enough.
A paper on artisan financial security, written and presented at the National Small Industries Corporation.
24 potters across 14 families interviewed, and a glossary of fifty craft terms that now helps buyers find the right piece.
Listings reach the open network, and trained volunteers take over from one person doing every sign-up by hand.
Who builds it
Some of it we build ourselves and some of it runs on our partners’ systems. Here is the split.
The review system
The Sahayak engine
Cross-language search
Payments and payouts
The ONDC connection
Logistics
NSIC, Ministry of MSME
[CLUSTER PARTNER]
[NGO PARTNER]
Work with us
We work with cluster bodies, NGOs, state handicraft boards and companies sourcing directly. Tell us what you need and we’ll reply within a week.