1.These products are produced by using raw material produced by farmer, and sourced directly from farm produce not from market.
2.Basic concept is that  consumer should get natural ingredients without any artificial manipulation.
3.Farmer field to consumer plate, strengthen the bond between final consumer and  Farmer (the real Producer of Agri products of our country).
4. Farmers should get the   real value for his hard work in the field.sufficient as per demand.