Playing the Business Game: Decoding Business Genres [Paperback] Shubhrangshu Barman Roy and Deepak Panda

Over the past few years, books like Zero to One, 10X Rule, 10X growth machine, Zero to IPO and many more have captured the entrepreneur's mind-space. They have undoubtedly propelled the new generation of entrepreneurs to think "Big" and "Non-Linear". The results are for all of us to see. Consumers have moved from being kings to emperors; however, the business results are a mixed bag, highly skewed towards the south. But, again, we are no one to judge. However, we believe that, based on the work we have done for the last 25+ years, the south skewness is because only a tiny portion of the businesses understand the relationship between thinking, execution, and its impact on the financial result. We try and decode these business genres(we believe running a business is like delivering an orchestrated performance every day, for years to come) and put forth the basis, the model and pros and cons of the businesses.