An innovative, eco-friendly and cost-effective product inspired from the age-old Indian tradition of coating the walls and floor of the houses with cow dung. The ancient practice is redesigned into a modern product - Emulsion Paint by scientifically treating cow dung, the main raw material of this paint. The eight natural benefits i.e. the Ashta Laabh of the paint make it unique and an ideal protection for the walls. The paint is washable, waterproof, durable and dries quickly in just 4 hours. It conforms to BIS standards. Khadi Prakritik emulsion paint comes in white color base with matt finish. It can be developed into any color of choice by mixing colorants suitably. Khadi Commission has developed this innovative paint with the objective of increasing farmers income, creating sustainable livelihood through technology transfer and providing high quality paint to the general public at a reasonable price