Hunar SetuHunar Setu is a social initiative that connects skilled artisans and craftsmen with buyers, businesses, and communities that value their work. India’s artisans carry centuries of tradition, culture, and craftsmanship, but many of them struggle to access markets, technology, and fair opportunities. Hunar Setu was created to bridge this gap.https://www.hunarsetu.com/s/62ea2c599d1398fa16dbae0a/676523772eb3cf19c22b9674/hunarsetu1-logo-1--480x480.png
Vatika Business Park, Sector 49, Sohna Road122018GurugramIN
Hunar Setu
Vatika Business Park, Sector 49, Sohna RoadGurugram, IN
+918800503208https://www.hunarsetu.com/s/62ea2c599d1398fa16dbae0a/676523772eb3cf19c22b9674/hunarsetu1-logo-1--480x480.png"[email protected]
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How it works

How it works

From a photo to a product page

The listing is drafted in about eleven seconds, and usually goes live within two hours, once someone has checked it.

01

Reach

There are three ways to join and none of them needs an app. Send a photo to our WhatsApp number, meet a Sahayak on a field visit, or come across as a group through a cluster partner.

Signing up takes four details: name, phone, district and craft. No documents. We record consent as a voice note in the artisan’s own language instead of asking for a signature, and each permission is asked separately.

THE FIVE CONSENTS, ASKED SEPARATELY
Sell my productsrequired
Contact me on WhatsApprequired
Show my photographoff by default
Publish my storyoff by default
Use my recording for researchoff by default
02

Capture

The camera walks through four angles, one at a time, reading each instruction aloud as well as showing it.

A quick check runs on the phone before anything is uploaded. If the photo is dark or blurred, or the piece is too small in the frame, it asks for another. Catching it here makes more difference than anything we could fix afterwards.

THE FOUR ANGLES, IN ORDER
  1. The whole object
  2. A detail of the work
  3. Beside something of known size
  4. The artisan holding it, optional
03

Catalogue

Two things happen at once. The photos tell us the craft, material, shape, colour, motif and rough size. The voice note tells us the price, the quantity, how long it took and where it comes from.

When the two don’t match, the artisan’s answer wins on anything they would know best. The description is then written in both languages, and nothing goes into it that isn’t backed by one of those details.

ONE RECORD FROM THE CONFLICT LOG
material_primary
vision: stoneware (0.71)discarded
artisan: terracottaused
height_cm
vision: 24 (0.62)flagged estimated
04

Review, then sell

Every draft waits in a queue. The reviewer sees the photos, the draft details and the artisan’s voice note with a transcript, then approves it, edits it, or sends it back with a reason in plain language.

Once approved it goes live on our shop and on ONDC, and the artisan gets a WhatsApp message with the link and a voice note confirming it.

WHAT A REVIEWER DECIDES
A Approve and publish
Live on the shop and on ONDC within a minute.
E Edit a field
Every edit is recorded, and it tells us where the drafts need to improve.
R Send back with a reason
Reaches the artisan as a voice note, in plain words.

Where technology helps, and where people do

We’d rather spell this out than leave it to the word AI.

WHAT HAPPENSA MODEL DOES ITA PERSON DOES IT
Reading attributes off a photograph✓—
Transcribing the artisan’s audio✓—
Drafting the title and description✓—
Suggesting a price range✓—
Setting the actual price—the artisan
Approving anything for publication—a Sahayak
Taking every photograph—artisan or Sahayak
Any decision that moves money—confirmed by a human
Packing, dispatch, grievances, scheme paperworkstill done entirely by hand
No product photo here is AI-generated. Every image shows the actual piece, taken by the artisan or a Sahayak.
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